Mindful Marketing

NOVEMBER 14, 2016

By Seedepth. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16. Christine gave a Hacks, Tips and Tricks presentation on using PR, branding and positioning to take on bigger players in the market. Your brand narrative is crucial and should drive everything you do.

Brand 50

Brand Branding Conference Small Business 50

Mindful Marketing

AUGUST 16, 2017

I am truly excited to have him at the helm, as we look to take SeeDepth to the next level. While we have had success with brands and agencies who understand the importance of deeper analytics, we see a whole new world of measurement possibilities – those that most in the industry aren’t even talking about.

Analytics 50

Analytics Measurement Agency Data 50

Mindful Marketing

MAY 17, 2017

It is duly noted, however, that many new and growing vendors were not included in this report, which could have provided some compelling insights into the market direction, and why new vendors saw opportunity to innovate in this market in the first place. “New firms are pressing forward with alternatives.

Software 50

Software Media Analytics Report 50

Mindful Marketing

SEPTEMBER 6, 2016

By Seedepth. ” As part of our own initiative to help brands and agencies embrace PR measurement, we’ve created a month of “trading cards” with tips and thoughts on the industry’s buzzwords. For example, at SeeDepth, we help customers establish a benchmark with our Campaign Performance Index.

Measurement 50

Measurement Analytics Twitter Internal 50

Mindful Marketing

SEPTEMBER 7, 2016

By Seedepth. Why Should I Care About These Principles? No, the Barcelona Principles are for communicators across agencies, brands, non profits, government organizations and more. The post Measurement Month: The Barcelona Principles appeared first on SeeDepth PR Analytics Platform.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Mindful Marketing

MARCH 7, 2016

By Seedepth. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. This week I am working on a few new business pitches for brands I would be very proud to work for. Who and why?

Communications 50

Communications Marketing Travel Pitching 50

Mindful Marketing

JANUARY 14, 2016

Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. But today’s forward-thinking PR agencies will invest in good PR tech – and especially PR analytics or measurement tools – whether or not their clients cover the costs.

Agency 50

Agency Analysis Analytics Tools 50