Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? Suppose you’re trying to formulate a 2015 SEO strategy.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How did it affect social traffic and SEO? Unfortunately there is no silver bullet measurement tool. First let’s review what you can and should be doing today.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. Where Do We Find Branded Non-Negative Search?

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JANUARY 26, 2016

We learned how to optimize the success of an ad campaign on a variety of social media platforms, how to better understand and analyze our clients’ SEO and how to run and interpret a comprehensive competitor report – just to name a few. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Prohibition

FEBRUARY 14, 2023

Social media services for tech PR companies include content creation, graphic design and branding, media strategy, SEO, web design, and brand communications. Additionally, tech PR companies can help manage influencer campaigns, develop partnerships, and create contests to engage with customers.

Strategy 62

Strategy Brand Branding Technology 62