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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

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The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO. Advertise your post.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 64
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How to Improve Your Social Media Targeting

Cision

According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Its capability for paid social targeting may surprise you, however.

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Be All In Or Get All Out With Content Marketing

Beyond PR

Write about the thing, not the keyword string. SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. Royal Dutch Airlines used to have an inefficient program for returning lost items to travelers.

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A Decade of Thanksgivings

Waxing UnLyrical

So after some frenetic planning with the pet sitter, making use of airline points and figuring out hotels, we are celebrating Thanksgiving in London, England, today. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? He didn’t skip a beat. That’s love. If you are in the U.S.,

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.