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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

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The good and the bad: a look back at PR campaigns that launched in January

Prohibition

Brewdog shortly followed suit announcing via social media that as its pubs were closed, they could be used as spaces for vaccine-giving centres. The impact of COVID has undoubtedly seen the majority of airlines take a hit. As a result of this massive privacy invasion. Ryanair’s poorly thought out campaign slogan.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. This goes for social media as well. Turn from promotion to listening.

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