Barokas
MAY 3, 2017
PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. Martin Luther King Jr., This inspired a new wave of outrage.
Cision
MAY 12, 2017
For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
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David PR Group
AUGUST 17, 2017
The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. They scolded her.
MaccaPR
FEBRUARY 19, 2018
Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The alternative to that lightning-fast candor?
Beyond PR
MAY 12, 2017
For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
Cision
DECEMBER 4, 2017
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. United CEO Oscar Munoz: I’m sorry. HugOps [link].
MaccaPR
SEPTEMBER 13, 2016
The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. In a perfect world, PR professionals would be the conscience of a corporation, counseling corporate leaders to own up to a company’s mistakes in an honest and candid way that will maintain consumer trust and brand reputation.
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