Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door.

Ethics 97

Ethics Crisis Transportation Airlines 97

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Polaris

MARCH 6, 2015

Then in 2010, he co-founded Contently to help brands produce audience building content. Snow recommends looking for ethical short cuts to kick-start your career or your business. Abagnale, Snow suggests, cheated his way to a false success by impersonating doctors, lawyers and airline pilots.

Airlines 100

Airlines Viral Sports Ethics 100

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs?

Crisis 48

Crisis Airlines Reputation Corporate 48

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50