Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door.

Ethics 97

Ethics Crisis Transportation Airlines 97

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Snow recommends looking for ethical short cuts to kick-start your career or your business.

Airlines 100

Airlines Viral Sports Ethics 100

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48