Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

JANUARY 4, 2016

Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Here’s a quick overview of how each can help support your PR program. They can also use Google Trends to help dictate the timeline within their pitch calendars.

Google 98

Google Data Pitching Tools 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142