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Stuck in the middle

PRSay

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

Ethics 60
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

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1 Year Working From Home: Personal and Professional Lessons Learned

Konnect Agency

While we can only speak to our own experiences and there aren’t many of us who would consider themselves experts on working from home, one of the benefits of being a PR agency with skills in crisis communication and digital strategy has been our ability to pivot and act fast. Relationship Building. Emma Tiernon.

Video 52
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 111
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194
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A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

The Hoffman Agency

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. PR is a very collaborative industry, and when working at an agency, you almost never make a move or recommendation without consulting your teammates.

Crisis 31