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What is Data-Driven PR, Part 3: Defining Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. Think with Google.

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20 PR and Marketing Predictions for 2022

Sword and the Script

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

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B2B Marketers: Even more data is coming, are you ready?

Shift Communications

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? The post B2B Marketers: Even more data is coming, are you ready?

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What is the open rate of SMS text messaging?

Shift Communications

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Raw data is available upon request. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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A Traditional PR Pro Take on Analytics

Shift Communications

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Account Director, Consumer. Julie Staadecker.

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What’s Next for Digital Health Investments?

Shift Communications

Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome. Not only do these machines need access to EMR data and claims data, but consumer data should also be considered when applicable for a holistic view. Caela Shay.