Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In the end, working in PR can be as challenging as it is rewarding.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. PR Professionals Blindsided by Rich Media. SEO and PR Merge In Some Firms. Society and social media have created hyper-focused segmentation of the audience.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. What’s next? More of the same. And better.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. So what comes next after the data collections? Insights – the storytelling. Tori Sabourin.

Big Data 60

Big Data Data Pinterest Storytelling 60