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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 163
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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A Modern Approach to Holistic Oral Care

5W PR

This wisdom comes from the top down, dentists and holistic oral care brands are the starting stages of spreading this information. Modernity and tradition Holistic dentistry isn’t just about ditching chemicals and embracing old traditions. There’s also calcium-rich dairy, the sturdy building blocks of strong teeth.

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Increasing Dopamine to Boost Productivity

Konnect Agency

It’s not just about feeling lazy after not using your brain productively for a time, it comes down to the chemicals in our brain – all working together to regulate our systems. I’m fortunate enough to work in food and beverage PR , so the delicious brands I work with keep me packed with good protein.

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4 Things Big Pharma Can Do About Medical Marijuana

Cision

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Get our free report! .

Chemicals 120
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Targeting Teens for E-Cigarettes

Mindful Marketing

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” However, the biggest brand by far is Juul , which has about 72% of the market.

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Interning at Hoffman: PR with Flavor

The Hoffman Agency

As the daughter of a chemical engineering Ph.D. Assuming ownership of these tasks — and greatly enjoying building out our brand to students and speakers — I realized it was time to reassess my own career path. It’s delicious and can be a lot to handle at first; the taste buds can become a touch overstimulated.