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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 166
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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A Modern Approach to Holistic Oral Care

5W PR

Instead, it’s better to consume crunchy vegetables, because their fibrous roots are able to scrub away plaque. This wisdom comes from the top down, dentists and holistic oral care brands are the starting stages of spreading this information. It also acts as an enrichment to their overall oral health.

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals.

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Targeting Teens for E-Cigarettes

Mindful Marketing

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” However, the biggest brand by far is Juul , which has about 72% of the market. Take Tide Pods.