How to Deliver a Genuine Corporate Apology [UML]
Sword and the Script
APRIL 15, 2017
Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. Done well, it might even win the PR Week communicator of the year award.
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