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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. When was “secret sauce” first used to describe information technology? Or proprietary tech.

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How To Create a Simple Facebook Messenger Bot

Cision

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Estee Lauder is using Messenger bots for a mascara sales campaign.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. Bridging the Gap Between Technology and Common Sense. These internet companies have become successful because of their mighty technological innovations. Why Fake News Exists.

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Your PR Campaign is Too Short

Doctor Spin

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. So, the audience pays for content with their attention, advertisers pay for attention with their money, and the editorial outlet pays their staff with ad revenue. It was a great time to advertise.

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PR Interviews: Michael White Lansons

Norton's Notes

It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged. Sadly, investment in advertising won’t help combat this, only PR. How do you think an ever increasing growth in technology will change the marketing sector?