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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. It’s all about effective paid advertising. If you are successful at targeting your ideal audience, ads can be very useful. Earned Media.

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The Superhero Solution PR Strategy

Doctor Spin

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Promote your superhero solution intensely.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98
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Eight Tips to Reboot Your Resume

PR Job Coach

You are what you write. Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. So do not waste valuable real estate telling folks you have computer skills.

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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. I had a real estate client once who claimed to me they were the only one doing something. So nearly 24 years in, here I am.

Ethics 82
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11 Content Marketing Mistakes to Avoid

Cision

Write “good” content. Treat your headline as the premium real estate that it is, and give it curb appeal. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. If you act that everything you write is sacrosanct, odds are you’re wrong.