Sword and the Script

JANUARY 24, 2023

largely centers around advertising. The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Buy reprints and hand them out at a trade show.

Media 102

Media Advertising Advertising Print 102

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Start With the Impressive Stuff.

Media 120

Media Trade Shows Print Advertising 120

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

David PR Group

JULY 3, 2015

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. Law firms should also plan on including funding for the following: Alumni programs. That said, now is the time to invest in web based marketing. Evaluate Your ROI.

Marketing 40

Marketing How To Web Trade Shows 40

Solo PR Pro

JUNE 21, 2016

Reach your target area or industry with paid advertising. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. Team up with other consultants to expand outside of your local area.

Local 41

Local How To Skype Trade Shows 41