Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Advertising trusted less and less and PR and earned media are seen as more credible.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Reach your target area or industry with paid advertising. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. Make sure that you write for the audience you want to serve.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. We recommend that our clients advertise on at least one of their social channels to their target market. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48