Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article. Branded content isn’t just going to be published on social media and a brand’s website.

Brand 40

Brand Branding Small Business Advertising 40

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. How can PR organizations use these different versions of media to amplify their messages?

Local 120

Local Radio Community Tools 120

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Read on to learn why PR writing in the way to go. Increase Distribution Potential. Target Audience.

Writing 60

Writing SEO Local Advertising 60

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Report: Ignore Customers on Social at Your Own Peril. Acknowledgement is proven way to turn fans into fanatics. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Journalistics

APRIL 17, 2013

Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc.

Brand 52

Brand Branding Media Local 52

Prohibition

JANUARY 14, 2022

Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Monitoring the media is easy.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 91

Marketing Google Newspapers Print 91