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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3 The system works!

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. ” We LOVE to get these and we get them quite frequently because the system works.

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Back to School Media Pitches

PR for Anyone

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. It’s time for you to start implementing.

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How to Develop Good Social Listening Techniques

PR for Anyone

If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The system works! We pitch the media. You can read the full transcript below.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. The system works! Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. As I say over and over again, your job is to provide value to their audience.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. The system works! Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

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PR Myth #2

PR for Anyone

The system works! Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. Stay tuned for that. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. It’s time for you to start implementing.

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