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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Let the agency handle all media relations. Not so fast.

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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100
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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Posted more than 3 social media updates per day. Beyond our personal interest in generational differences, it’s our job to understand our audiences.

Marketing 119
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8 Great Linked Tactics for Communicators

PRSay

Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can. Local TV + Bloggers – Local bloggers are usually fans of local TV, and adore being considered part of the media market. Play with the timing of your posts to see if it makes a difference.