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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! You get it.

Publicity 130
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How to Develop Good Social Listening Techniques

PR for Anyone

If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. Search hashtags related to your industry and see what topics are people are talking about.

How To 130
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Positioning Yourself as a Media Expert

PR for Anyone

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Media 130
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Back to School Media Pitches

PR for Anyone

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. So there are so many opportunities for so many industries. I’d love to connect.:

Pitching 130
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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130
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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. I’d love to connect.: