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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. Reference: Redmond, J., and Trager, R.

Internal 208
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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere).

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PR history – prospecting for archival gold

PR Conversations

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. For example for the Geneva meeting, the text reads blandly: “Code of Ethics & Discipline sub-committee of Professional Standards Committee formed, with Herbert Lloyd in the chair. “It

Ethics 75
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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Overlapping skill sets.

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Maxim Behar in The Career show podcast

Maxim Behar

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. I think it was a very successful paper with a lot of reference material articles. Maxim: Probably yes.