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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Christopher S.

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7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. So, what makes videos so appealing to so many people? Click Here. #1:

Video 120
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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

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12 News Release Alternatives

Bad Pitch Blog

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. 6) Video File: We''re all hitting YouTube for one reason or another.

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Avoid these Fatal Press Release Errors

PR Fuel

It shouldn’t read like an advertisement for your product. Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Instead of sending a regular press release, use an infographic to tell your story. Add some video or photos to get your message across.

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