Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JANUARY 11, 2016

The implicit purpose for LinkedIn long-form posts, news and influencer-driven Pulse was to increase eyeballs for advertising, and the intention holds for Twitter too. If you recall Facebook’s strategy in 2013 , they rolled out a lot of advertising products to see what worked best. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

Buzzstream

JUNE 5, 2024

It’s an advertisement for Signs.com. Their campaign asked employees involved in the hiring process to determine whether and how they’d use AI in the interview process going forward. Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web. In CloudHiker form!

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Advertising is a distant third. Employee engagement surveys: 36%. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78