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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. WebpageFX predicts that by next year, 90% of online content will be video.

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Does Direct Mail Really Work for Millennials?

Critical Mention

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

8 billion will be spent on native advertising/sponsored content this year @bigal123 #PRSAICON #contentmarketing. — Top sponsored #content trends: infographics are not dead, humor is big in #B2B & employees are the new “native” voice – @bigal123 #PRSAICON. — PR Newswire (@PRNewswire) October 25, 2016.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage. 79/mo for the basic plan.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This press release tool supports multimedia integration within press releases, including images, videos, infographics, and other multimedia elements, which can typically help secure coverage. 79/mo for the basic plan.