Remove Advertising Remove Definition Remove Ethics Remove Local
article thumbnail

The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82
article thumbnail

Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

You buy some advertising and magically you also start getting coverage. That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach.

Pitching 112
article thumbnail

It Is About Helping People – Sandy Young

Ethical Voices

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers.

Ethics 50
article thumbnail

What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

So, time spent watching movies this year can definitely be categorized as professional development, right? A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. PR Takeaways from top films. In the era of Wikileaks and social media, the entire episode feels very quaint.

Film 136
article thumbnail

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm.

Ethics 91
article thumbnail

Maxim Behar in The Career show podcast

Maxim Behar

My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket. Maxim: I decided to do advertising.