PR Glossary: 30 Key Terms and Insights Every Professional Should Know
Newsfile
FEBRUARY 28, 2024
PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Native Advertising?
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