Shift Communications

OCTOBER 22, 2014

Thankfully Facebook presents brands with several options to increase the number of eyeballs on the content and engagements with the post. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page. Among those options are things like Boosted Posts and Promoted Profiles. Marketing Analyst.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Shift Communications

DECEMBER 26, 2016

This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At one point, a presenter showed a drag-and-drop interface to IBM Watson services called Node-RED. Christopher Penn (@cspenn) May 17, 2017.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. So, if content just isn’t getting views and shares, why bother? The Solution.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MARCH 12, 2018

Advertising creates mindshare. However, all things being equal, branded non-negative searches are a far better way to determine how present we are in the minds of our audience than other traditional PR metrics ( especially impressions, which are worthless ). Word of mouth creates mindshare. Public relations creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60