Shift Communications

DECEMBER 26, 2016

This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every new channel reduces the friction needed for consumers to get what they want. At one point, a presenter showed a drag-and-drop interface to IBM Watson services called Node-RED. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60