Advertising Data-Driven PR Presentation Technology 
Shift Communications
OCTOBER 22, 2014
Thankfully Facebook presents brands with several options to increase the number of eyeballs on the content and engagements with the post. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page. Vice President, Marketing Technology. Christopher S. Tori Sabourin. Marketing Analyst.
Shift Communications
MAY 22, 2017
We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At one point, a presenter showed a drag-and-drop interface to IBM Watson services called Node-RED. Vice President, Marketing Technology.
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Shift Communications
MARCH 12, 2018
Advertising creates mindshare. However, all things being equal, branded non-negative searches are a far better way to determine how present we are in the minds of our audience than other traditional PR metrics ( especially impressions, which are worthless ). Vice President, Marketing Technology. Measure what matters.
Shift Communications
JUNE 8, 2015
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Vice President, Marketing Technology.
Shift Communications
JANUARY 5, 2015
All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Behind the Scenes.
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