PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

Trends 127

Trends Pitching Twitter Nonprofit 127

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. In particular, expect to see more smaller affinity networks that meet both virtually and physically. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A good plan is to meet quarterly to run through scenarios that might happen.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

NOVEMBER 30, 2022

It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity.

Marketing 87

Marketing Resources Technology Internal 87

David PR Group

JANUARY 4, 2016

I like to start with current customers to identify the channels that turn prospects into clients. Who are these customers, and where did they come from? Did most of them come from advertising? Take a hard look, and get specific about your customers are and where they come from. E-mail newsletters. Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. With hybrid workforces and a deluge of virtual meetings, people crave communities and real connections. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 189

Marketing Content Marketing Data Social Media 189