David PR Group

JANUARY 4, 2016

I like to start with current customers to identify the channels that turn prospects into clients. Who are these customers, and where did they come from? Did most of them come from advertising? Take a hard look, and get specific about your customers are and where they come from. (If E-mail newsletters. Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options.

Measurement 120

Measurement Resources Technology Examples 120

Mindful Marketing

JANUARY 29, 2023

For them, belief and trust in Christ are real life-changing commitments that people aren’t likely to take seriously after viewing a commercial that comically positions Jesus alongside insurance company mascots. ChatGPT did what it was told, i.e., to make the commercial “funny.” sponsored #cleanupcrew #messybuthappy".

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

NOVEMBER 11, 2014

Sure your insurance costs might go up – but you could also charge admission. Parked outside of a rest stop on Interstate 95, a truck carrying soda to refill soda machines, double-dipped by offering billboard style advertising on the side. If you enjoyed this post, you might also like: Good Customer Service is Good Marketing .

Marketing 113

Marketing System Viral Insurance 113