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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. The quality of queries changed too as the web evolved.

Reddit 178
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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

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How to Get On in New Communications: Be Nice

ZudePR

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “Never, ever, my product – which is original, unique content (in the forms of web pages, blogs, etc, written by my team of 60+ copywriters/editors). ” #9: Andy Crestodina (Chicago, US).