Advertising Branding Film Newspapers 
Mark My Words
MARCH 6, 2018
It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. The opposite of virtue is not Vice. It’s the Daily Mail.
Mark My Words
DECEMBER 3, 2020
Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. A brand like Dior is not just looking at this territory,” he said. Brands hope for short-term memory loss and long-term amnesia.
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Doctor Spin
DECEMBER 22, 2023
(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 3 SickThingsUK. Sickthingsuk.co.uk.
5W PR
JULY 11, 2018
The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. KFC is a fun and carefree brand with a great attitude towards marketing stunts. When the stunt is discussed, then the brand or association is, too. KFC Christmas Campaign.
Sword and the Script
SEPTEMBER 29, 2015
The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.
Masters in Communications
FEBRUARY 12, 2022
Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). China is credited with starting the world's first newspaper.
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