Advertising B2B Media Relations Trade Shows 
ImPRessions - Crenshaw Communications
JULY 13, 2022
The bread and butter of B2B PR ? Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Industry events. Schedules fill up quickly, and firming up details promptly is important.
Sword and the Script
MARCH 27, 2018
Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.
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Sword and the Script
NOVEMBER 22, 2016
If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.
Bianchi Biz Blog
FEBRUARY 22, 2024
Traditional and digital media relations environments are seeing it, too. Social media is a great way to extend the reach of your messaging, but it isn’t the be-all and end-all. Electrified, connected and autonomous vehicles are quickly changing the game, not only for automakers, but for the entire supply chain environment.
Bianchi Biz Blog
JUNE 29, 2023
When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.
Sword and the Script
JANUARY 9, 2018
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.
Sword and the Script
DECEMBER 15, 2020
Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Public relations won’t become any easier in 2021. Frank Strong | Sword and the Script Media , LLC.
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