Bianchi Biz Blog
AUGUST 21, 2023
As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.
Cision
JUNE 15, 2017
Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair.
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Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.
PRSay
APRIL 25, 2016
Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.
MaccaPR
OCTOBER 2, 2017
Just like no marketer today should consider using images of fried chicken and watermelon in ads to appeal to African-Americans (Editor’s Note: See this Grapevine article on stereotype-filled advertising). I’ve had conversations with owners of Latino advertising agencies in L.A., What’s the #1 Hispanic Marketing transgression?
Bianchi Biz Blog
MAY 18, 2023
PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some clients just want PR without advertising or social media support. Reach – Today, many PR agencies are focused on local markets but struggle with national work.
Waxing UnLyrical
MAY 11, 2016
It can be extremely unpredictable and it’s not guaranteed like advertising. Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. It can also be hard to measure. It’s also just plain sexy.
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