Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Southwest Airlines. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Customer Service 162

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. Organizations from the MTA to United Airlines have learned this the hard way.

Trends 108

Trends Airlines Social Media Crisis 108

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. I took advantage of this while planning a family trip to the Bahamas last year.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

He spoke from the heart — without regard for the airline’s possible culpability. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. The initial communication demonstrates emotional intelligence in the wake of a truly terrible accident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

OCTOBER 11, 2016

“When a customer Tweets at a business and receives a response, they are willing to spend 3–20% more on an average priced item from that business in the future,” according to a study released by Twitter. Merely acknowledging customers on social media can lead to tangible sales outcomes, such as: $8.98 per transaction for pizza delivery.

Social Media 60

Social Media Study Media Survey 60