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Don't Be Naïve About Native Advertising

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way.

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9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

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Behind the Headlines With Lynda Fernandez

Cision

I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. The world has gotten smaller with technology, so reaching far-off markets is much easier today. Also some personal circumstances put me in a position where I needed a full-time job. Rapid Fire Round.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

I’m searching for any profiles that include farming, agriculture, or agriculture and “reporter.” To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. Let’s try to focus on reporters. Ah, much better. or Help Every Reporter Out.

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Behind the Headlines With Lauren Kaufman

Cision

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests.

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Maxim Behar For BG On Air: Politicians Replaced with Randomly Selected People is a Leadership Failure

Maxim Behar

And that's why I think that if a doctor abandons his operating room and profession for a Parliamentary seat to create and vote for agricultural laws, it would be a great insult to the nation, to his patients, to the hospital where he works. It would be also a great underestimation of the profession of politician, if any.