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How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry.

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Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

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Effective PR Tips for Cannabis Brands

5W PR

With traditional public relations strategies and campaigns, one of the most important metrics for success is brand awareness. Finally, when companies are trying to create content for their public relations efforts, it’s important to ensure that those topics are going to be relevant to the business itself. Media Relations.

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EV charging infrastructure – progress and challenges

Practical Law Construction

On 28 March 2022, the government released its EV infrastructure strategy , which underpins its strategy to introduce targets for sales of ‘clean’ vehicles from 2024 and e nd sales of new petrol and diesel cars by 2030. Question: How is the government supporting the roll out of more EV charging points?

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. And, publications like Harvard Business Review are so much tougher to get into than just a few years ago. This ratio has doubled in the last 10 years. This will continue.

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General Motors – Going Electric, Going for Broke?

Mindful Marketing

The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise. However, is this storied firm making a PR promise that its bottom-line can't bear?

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