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Accelerating and advancing corporate responsibility in the luxury industry

Agility PR Solutions

New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The profitable difference of female managers is also often underestimated.

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Transparency and Trust: The Role of ESG Reporting

Presspage

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. What are the current trends in ESG reporting and investor relations?

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Lean on trends, research and case studies. On top of this, there’s been growth in corporate communications teams and fewer journalists.

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General Motors – Going Electric, Going for Broke?

Mindful Marketing

Both of these short-circuits likely contributed to projections that EVs would account for just “ 5 percent of the automaker’s total production by 2026.” In 2016, Bloomberg estimated that GM lost $9,000 on every all-electric Chevrolet Bolt it sold, and in 2019, the company halted production of its Chevrolet Volt hybrid car.

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