Remove 2026 Remove Corporate Remove Trends Remove Viral
article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.