Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet
ImPRessions - Crenshaw Communications
JUNE 20, 2023
Here are four ad industry and adtech trends to watch during Cannes Lions 2023. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.
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