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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for marketing to Generation Alpha.

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71
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Why You Need a Top Crypto-Savvy PR Firm for Your Launch

Victorious PR

In fact, the market is predicted to surpass $6 trillion by 2025. Strong Brand and Identity. But as we always say, as an initial entrepreneur, you must make a buzz for both yourself and your company or brand. When people recognize and understand your brand, that is when a company becomes successful. Get the word out.

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Trends & Strategies To Take Into 2024

Konnect Agency

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Political Neutrality: Unless there is a strong affiliation, political debates are no place for a brand.

Trends 52
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

It was deployed without any communication with the public partnering with Southampton Data Institute, led by Dame Wendy Hall on AIinPR 2020 is a pivotal year for AIinPR as if the profession does not upskill it will get left behind. The next 12 months will involve building a community of practice.

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Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

Signed by the likes of Apple’s Tim Cook, JP Morgan Chase’s Jamie Dimon, and Amazon’s Jeff Bezos, this new pact elevates community development and embracing sustainable business practices to the same level as the quest to maximize profits on the CEO’s list of responsibilities. Is this genuine CEO activism? image: [link]. image: [link].

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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. We recommend this approach not only because it helps you build your brand, but because we see more success when our clients hone in on various stages versus a single area. You’re not alone.