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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for marketing to Generation Alpha.

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71
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Why You Need a Top Crypto-Savvy PR Firm for Your Launch

Victorious PR

In fact, the market is predicted to surpass $6 trillion by 2025. Although cryptocurrency is a growing market, the general public still possesses little to no knowledge of how this industry operates. But you don’t want to disregard the general public, as they can be a huge asset in your investments. Strong Brand and Identity.

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Trends & Strategies To Take Into 2024

Konnect Agency

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Political Neutrality: Unless there is a strong affiliation, political debates are no place for a brand.

Trends 52
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Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

Signed by the likes of Apple’s Tim Cook, JP Morgan Chase’s Jamie Dimon, and Amazon’s Jeff Bezos, this new pact elevates community development and embracing sustainable business practices to the same level as the quest to maximize profits on the CEO’s list of responsibilities. Is this genuine CEO activism? image: [link]. image: [link].

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

We took our industry-leading research and work to thousands of communicators worldwide. The publication of a series of CIPR AIinPR primers was an important moment. The next 12 months will involve building a community of practice. Panel members have presented at conferences in Africa, Australia, Bali, Canada, UK and US.