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Five trends shaping the future of the corporate communications function

Wadds Inc.

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

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3 Principles for DEI Executive Communications in 2024

Stern + Associates

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons. And leaders continue to see DEI as important.

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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Gen Z demands a different PR communications approach than previous generations. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. One key factor gaining traction in 2024 is the increasing focus on authentic brand representation.