2023 Advertising Media Relations Writing 
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Sword and the Script
MARCH 14, 2023
In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. In March of 2023, it added generative AI to its software. You can also have it re-write it several times over if you wish. Background on PRophet Kwittken is a former PR agency leader.
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Sword and the Script
JUNE 6, 2023
Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.
Landis PR
APRIL 29, 2024
In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. this year, slightly more than forecast in December 2023. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. To that end, this year’s roundup is uh-mazing.
Sword and the Script
DECEMBER 26, 2023
Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7. Finally, 2024 also brings another U.S.
Burrelles Fresh Ideas
MAY 9, 2023
In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.
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