When Passion Meets Ethics


This pretty much frames most ethical dilemmas, doesn’t it? Even in non-crisis PR situations, “now” reflects a time well before something reaches the public eye. In the process, I knew that I may have put my family’s financial security and my career in the balance.

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It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical indiscretions are also associated with an increased probability of shareholder-initiated lawsuits, high employee turnover and government investigations.

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Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

We take responsibility for this lapse in judgment, and are working on an ethical action plan for upcoming events so that this will not happen in the future. When it’s time to share quarterly financial data, make sure you educate consumers about the reasons behind your ups and downs.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

The prevailing crisis response in the #MeToo era is straightforward: Remove the liability. Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance.

How Facebook’s crisis response missed the mark

PR Daily

As companies adapt to this new reality, PR professionals can learn a lot about how not to handle a crisis from Facebook’s mistakes. Time is of the essence when responding to a PR crisis in the social media age. Create an ethics board. Be an ethical trendsetter.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. How does a financial institution measure up to the competition?

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. distract from negative information, by highlighting or even creating some other crisis or scandal.”.

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EpiPen Reaction: How Digital Communications Impacts Advocacy and Public Affairs

Media Bullseye

In particular, parents of children with severe allergies have been outspoken on social media accounts and blogs, as well as on online campaign sites, about the financial burden their families faced. Ethics Feature

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

If this health crisis and the associated economic shock has taught us anything, it is that we are all in this together,” Garutti and Meyer wrote. The statements surrounding the change can serve as a crisis communications guide as you navigate your COVID-19 response.

PR crises that have defined 2019

PR Daily

There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. Have a crisis communications plan. Boeing and the 737 Max crisis. Crisis Communications Media Relations PR Industry Social Media Storytelling

How communicators can change their organization’s objectives

PR Daily

Obviously, staying in alignment with financial laws and regulations,” she says, “but you add on. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Industry Storytelling

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis. PR crisis?

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Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock. How does a financial institution measure up to the competition?

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Why you should care: Expect additional crisis responses from organizations that have locations in China or are handling large amounts of travelers.

5 Strategies to Prevent Security Breaches

Reputation Us

Meanwhile, “Healthcare executives must consider another potent, and often more far-reaching risk of suffering a mega-breach,” explains Casey Boggs, president of LT Public Relations, a communications firm that specializes in healthcare, legal and crisis communications.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

Beyond that, 90% say businesses must protect the welfare—both physical and financial—of their employees at all costs, regardless of the impact on the bottom line. The COVID-19 crisis has prompted four phases for organizations: Response, Reality, Resiliency, Recovery.

Volkswagen CEO is ‘deeply sorry’ to break public trust

PR Daily

Someone at Volkswagen must have failed an ethics class as some point. Federal Clean Air Act and, according to The Wall Street Journal , “could face sizable financial penalties of up to $37,500 per car, or more than $18 billion.”.

Why legal trouble is just the tip of the iceberg

PR Daily

Balancing the two can be the difference between a reputational crisis and a smooth outcome. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. But it is largely legal, though not always ethical. Call for crisis help quickly.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. As these kids grow older, they’ll be less hesitant than previous generations to enjoy branded content, and your brand can lead the movement to sell to this demo ethically.

Breaking Up Is Hard To Do: Firing a Client

Shift Communications

If the agency and the client are on two different pages on how to engage with the media or how to handle crisis communications, the agency needs to beware. Financial reasons. Being fired by a client is an unpleasant situation, usually for both parties.

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Responsible communication leadership: putting employees first

PR Conversations

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. By Dr Kevin Ruck.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. If you work in issues and crisis it can be especially acute. It drives ethical behaviour and creates an essential check on actions that go against the best interests of stakeholders.

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What's the purpose of public relations?

Stephen Waddington

What’s the role of PR in a world in crisis? The root of the issue lies in the pursuit of financial gain over social purpose. To prosper over time, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate,” said Fink. We must take some responsibility for the crisis of trust on behalf of the organisations that we serve.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time.

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Starbucks’ Howard Schultz announces retirement

PR Daily

Schultz has been a pioneer in setting and maintaining a culture of social responsibility — both environmentally and socially — while being able to maintain financial performance," Tim Hubbard, a management professor at the University of Notre Dame's Mendoza College of Business, said in an email.

Thousands lose jobs, credits as ITT Tech shutters its doors

PR Daily

RELATED: Keep your cool in a crisis with these tips. We have also always worked tirelessly to ensure compliance with all applicable laws and regulations, and to uphold our ethic of continuous improvement.

New CEO at Uber? Help is on its way

PR Daily

This is why, with the hiring of Expedia’s Dara Khosrowshahi Sunday to lead the crisis-plagued ride-hailing service, we’re offering Uber a communications overhaul.

Delta, FedEx seek to strike a balance on NRA backlash

PR Daily

RELATED: Prepare, protect and promote your organization and brand in a climate of crisis. ]. This is poor logic, and ethically disingenuous. Efforts to stay neutral in the heightened national gun debate are landing national corporations in uncharted waters.

Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign


To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”.

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Social Media Rock Stars: Cargill’s Sue Serna

Communications Conversations

I’m on the front lines helping drive messaging, strategy and crisis management. 1 social media cheerleader – championing the cause of social media at Cargill and enabling the company to use it to drive toward our financial and communication goals.

The four Ps of public relations leadership

PR Conversations

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent.

Won’t Hire a Gen Y? Y?

Waxing UnLyrical

Lack of work ethic. My generation has been through unprecedented prosperity (with the exception of the global financial crisis, which didn’t affect Australia too much), and realize that if we have the skills, moving around can be beneficial.

Top lawyer exits as Novartis seeks to quell Cohen backlash

PR Daily

Shannon Thyme Klinger, currently Chief Ethics, Risk and Compliance Officer, will be appointed Group General Counsel, effective June 1, 2018. FREE DOWNLOAD: 13 tips for preparing for a crisis ].

AT&T and Novartis doing damage control in light of Michael Cohen deals

PR Daily

The companies made financial arrangements, through Donald Trump’s longtime fixer Michael Cohen, to curry favor with the newly installed Trump administration, one devoid of traditional D.C. Along the way, they’re delivering positive and negative examples of crisis communication.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”


In a moment wrought with social and political complexity, economic and business volatility, technological and media disruption, financial constraints — let all of us in this room and the industry everywhere remain committed to our common interests.