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20 PR and Marketing Predictions for 2022

Sword and the Script

Brad Marley , Chief Storyteller, Yelram Media . Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ PR grows more in demand.

Marketing 214
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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Her podcast, Growing Social Now, launched in 2021. What We Talked About on Growing Social New.

Marketing 118
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 190
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. Watch webinar. Read transcript. Lauren: Yeah.

Trends 78
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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 109