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A brief guide to short-form video for brands

NewsWhip

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. followers, it’s in the same viral sphere as Duolingo. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020. The average consumer’s attention span is short. Data backs it up.

Video 148
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How Guest Posting Should Be Done In 2020

Buzzstream

Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. You don’t need viral campaigns, you need the right links from the right places. . The post How Guest Posting Should Be Done In 2020 appeared first on BuzzStream. This is a big one for me.

SEO 125
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Video Production Trends For 2020

Prohibition

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants. Vertical Video.

Video 48
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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms.

Video 98
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How brands should plan for the collision of the World Cup and Christmas

NewsWhip

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. We wanted to see if we could find a way for communications and PR specialists to steal a march through some data-informed insight.

Brand 78
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 108
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Seizing the Moment: The Power and Pitfalls of Newsjacking

Burrelles Fresh Ideas

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. A prime example was the global buzz surrounding the announcement in early 2020 that Prince Harry and Meghan Markle would be stepping down as senior members of the royal family.

Ethics 103