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Be a Trendspotter

5W PR

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

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Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Groups 68
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Top five PR Disasters of 2022 so far

Prohibition

Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. In an Oct. Tip 5: Keep the team on-message.

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3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151
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The Importance of Social Media in Crisis Management

Prohibition

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Try to identify any trends in the comments. Encourage your employees to respond to social media followers in a respectful, honest, and consistent manner.

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How to Leap: Tips From a PR Expert About How to Reach the Next Step of Your Business

Solo PR Pro

Before she launched her Smart Social Secrets online course , Kami had been thinking about it for three years, then started teaching it to agencies in 2019. That’s why the next step after VAs is to hire part-time employees, which will open you up to even more growth opportunities — but not just work-related ones. One way to do that?

How To 97